social                    media

People gather in a conference room for an AI symposium, talking and networking. A large screen in the background displays event details, including date, time, and location.

Social media is fast, dynamic, and visual—exactly the kind of environment where my creativity thrives. I create content that feels intentional, on-brand, and scroll-stopping, whether it's for lifestyle posts, product features, event recaps, or brand storytelling. I’m drawn to clean color palettes, cohesive editing, and bold compositions that help each image make an immediate impression. My approach blends aesthetic design with strategic thinking, producing photos that not only look great, but also communicate clearly and connect with the audience. Each piece of content is crafted to elevate a brand’s online presence and create a consistent visual identity across every platform.

Five-month analytics comparison showing higher engagement and reach after shifting to a photo-driven strategy. My posts generated stronger interactions and steadier growth than the prior graphics-focused approach.

Over five months, my content consistently outperformed the previous semester’s metrics, even with fewer total posts. By replacing a graphics-heavy strategy with photography and event-based storytelling, engagement, reach, and total interactions rose across the board. This comparison shows how intentional visual choices can strengthen audience connection and overall visibility.

For my final project, I created a short-form video featuring Buddy the Dog, a Clemson favorite. I handled the filming, editing, captioning, and posting, shaping it specifically for TikTok-style engagement. The video quickly gained traction and became one of the account’s strongest posts, showing how storytelling and timing can boost visibility.

Instagram grid from my time managing @Clemsonentrepreneurs. I curated a photo-driven feed centered on events, students, and everyday moments that built a more engaging and approachable brand presence.